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5 Reasons to Hire a Copywriter Avoid the Do-It-Yourself Pitfalls 1. You need your project done a certain way. You have a specific goal in mind. You need someone to take your goal and turn it into marketing copy. You have experimented with having different staff members write the text, and although they are great at their specific jobs, they do not have the expertise or creative juices needed to write effective marketing content. A professional copywriter is an excellent choice for this assignment. This individual will help you define your target market and the best way to reach them. 2. You need to stay on time and on budget. Upon first glance, it may seem less expensive to have a member of your staff write your marketing materials. However, it costs more than you think. If you are paying your administrative assistant $20/hour and it takes her a day to come up with text you may not even like, you have wasted $160 and eight hours of her valuable time. It would have been more cost effective to hire a professional copywriter. 3. You need some fresh ideas on how to present your products/services. You have tried writing your own marketing text before and it has not brought in the business you thought it would. What are you doing wrong? Most likely, you are not targeting the audience you are addressing. Who are they? What age group do they fall in? What is their socio-economic status? Where do they live? A professional copywriter will ask you these questions and more to make certain that your next marketing piece will get your phone to ring. 4. Creativity is not your forte. If you like putting everything in columns, dotting the i’s and crossing the t’s, being creative may not come easily to you. A professional copywriter, who has worked in different mediums, can help you come up with fresh ways to get your message across. 5. You would rather go fishing, golfing, surfing, anything…but write your own marketing copy. Here is some business advice that has been floating around for a while: If you don’t know how to do it yourself—hire someone who does. |
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