Robin Kellogg Associates improves how businesses market themselves by creating explicit, concise, and compelling content that tells their story, highlights their value, and outlines the benefits they offer, ultimately freeing them from the responsibility of creating their marketing communications. Businesses can then target their audience better, grow their customer base, and strengthen their brand.
Through the creation of eye-popping messaging capturing a business's one-of-a-kind offer, Robin Kellogg Associates promotes their customer's competitive advantage as a premier problem solver, motivating their ideal audience to make a purchase. This heightens the value of the business in their customer's eyes, inspiring confidence and resulting in a robust and long-term relationship.
When I decided to go out on my own and become an entrepreneur, I wasn’t sure what it would look like, but I knew it would involve helping others tell their stories.
Since I was a youngster, writing stories have fascinated me, partly because I had such a horrible stutter; writing was a perfect alternative to speaking. I could still get my feelings across without having to utter a word. That’s the magic of writing; you transport into a different world without ever leaving this one.
My concept for a business began to take shape when I was writing for a corporate communications department years ago. I noticed that customers that were too small to hire in-house communication or marketing staff struggled to create content that reflects their values, benefits, and capabilities. I decided to offer my writing services to small companies to put them on a more even keel with their competition.
I provide business communications and marketing messaging to small businesses, including e-mails, websites, blogs, articles, to name a few.
My clients span various industries, including accounting, psychologists, automotive, engineering, IT, law, financial planners, photographers, mortgage lenders, plumbers, realtors, contractors, and more!
In 2013, I added a book development component to my business. After helping some clients write and organize their manuscripts, I decided to write a book about my son’s rare brain disorder and how it impacted our family. When I mentioned it to some friends, they liked the idea so much that we formed a writer’s circle.
It was that experience that not only helped me complete my book but contributed to the creation of my Author Your Book Workshops. To this day, I still use many of the techniques we used in that first group to help others develop their stories.
If you require creative services beyond writing, I have strong ties with graphic artists, web designers, editors, printers, and proofreaders, whom I can recommend.
I hold a B.A. in Journalism from Rutgers University. The foundation it provided me has helped throughout my career as a writer.
Contact me today for written materials to elevate your business, increase your exposure and provide valuable information to your customers.
For bold, dynamic, creative marketing content that speaks directly to your customers, contact Robin Kellogg Associates today.I'm Ready!